A Culture Hero on a quest to eliminate disengagement dragons—her strengths are understanding workplace culture dynamics and co-creating workplace cultures where employees and businesses can thrive.
Samena (Sam) Brinkman, CHRP
Founder & Employee Experience
and Culture Consultant
Samena, also known as Sam, is the driving force behind SBL People Solutions, bringing over 20 years of diverse experience in corporate technology, customer service, change management, and human resources consulting. As a Culture Hero and Dragon Slayer, Sam embodies a dynamic blend of Revolutionary, Hero, and Sage archetypes, combining a passion for transformative change with a strategic, data-driven approach.
Sam’s quest is to identify and eliminate disengagement dragons—those hidden barriers that quietly erode employee engagement, productivity, and morale. With innovative thinking, creative problem-solving, and an unyielding dedication to shaping the future of work, she dives deep into organizational dynamics, from employee relationships to the technologies and processes they interact with daily.
Sam’s approach goes beyond consulting; it’s a mission to help organizations thrive by creating healthier, more inclusive cultures. Through her work, businesses achieve greater engagement, retention, and productivity by building environments where employees and companies excel. Fueled by her Sage archetype’s commitment to learning and belonging, Sam continually refines her strategies, empowering organizations to redefine what it means to succeed in a people-centred, future-focused workplace.
Slaying Disengagement Dragons to Build Thriving Work Cultures
Skills & Strengths
Sam’s extensive skill set reflects her professional experience, volunteer work, and personal commitment to learning and growth. She brings an outstanding balance of technical knowledge, career-specific skills, and essential soft skills, which include: